According to the ABA, the CFMP is the only industry-recognized certification for bank marketers, and demonstrates “mastery of Data and Analytics, Leadership, Strategy, Revenue Generation, and more.” To obtain the CFMP, candidates must meet eligibility requirements including years of experience and/or a baccalaureate degree with a business, economic or marketing-related major, and completion of the ABA Bank Marketing School. Goates graduated from the ABA Bank Marketing School in April 2022 and left with a goal to earn her CFMP certification by the end of the year.

Wellington State Bank’s President/CEO Richard Sims stated “We are thrilled to be a part of helping our coworkers enhance their knowledge and capabilities via numerous sources. We are proud of Kelsey and the efforts she has put forth to utilize these opportunities.”

Goates joined Wellington State Bank in 2019. She has served in many capacities in the bank including branch operations, marketing, and recently accepted a promotion in October to be the Marketing and Human Resources Director for all fourteen branches. She offices out of the Stephenville branch located at 2895 Northwest Loop, Stephenville, Texas 76401 and is very involved in the community. Stop by and see her; she would love to help you with any of your banking needs.

Congratulations, Kelsey!